Social networks are now a part of business success, and the legal market is no exception. But lawyers do not consider the Instagram platform as a working tool, and believe that it is the sole place of exchange of selfie and images of lunch. In fact, Instagram is a great platform for creating a personal brand that allows individual lawyers to create a visual history of their professional life. We have prepared some tips that can convince you to try!
Step 1: Start with perception of the strategy
Instagram is a unique platform for creating a personal lawyer’s brand, his real life within the law firm. If you are using a platform to maintain a corporate brand, you should clearly define your goals – it can be connecting with potential customers, building relationships with existing clients, or establishing contacts with potential employees. Find the time to find out this goal before you begin, and all other parts of the process will become your place.
Step 2: Define account content
When you creating account at Instagram, keep in mind that this is a visual platform, so you need to use high-quality visual content to succeed. The platform allows you to show you what you do as a lawyer (both in law and in your own life) and is ideally suited for high-quality design of your company’s internal life. In your free time, look at the user accounts that you like and understand what you might be like.
Step 3: Write a plan
After understanding your strategy, you need to create a clear action plan – without this there is a chance to make several publications and stop there because of the lack of ideas. The content plan helps you structure your future photo or video publications. Also use material about events or holidays.
Do not be shy to take a personal camera, gather your team and arrange a two-hour photo session about the lives of employees outside the workplace, now in the trend of live and personal photos, be on the wave. Also, the popular Boomerang application will help you to do a little bit of humor.
And how often do posts?
It is completely up to you – but whatever you choose, be consistent. Experts advise you to do daily publications, but you are a lawyer, not a smm-manager, and your primary role is to do business, do what you CAN do.
Step 4: Socialization
Instagram promotes collaboration with other users. You can mark in the image of your colleagues, partners or friends, write comments to them, invite them to take part in the conversation. You can also share content created by other Instagram users – for this there is a useful “RepostMe” application and many other similar ones.
Step 5: Your friend #Hashtag
If you are going to use Instagram to grow your audience and popularize your business, you just have to use hashtags, and, thankfully, they are easy to understand. Hashtags are just a keyword search option. When you posting to Instagram, use the description of your image from 3 to 7 post-publication hashtags. You can use both popular and personal hashtags.
In addition, helpful tips:
- Use your phone. Instagram is a mobile app. If the account is managed by your employee, select a smartphone for him or set up Instagram on his own mobile device.
- Your profile is the only place in Instagram, where you can use the hyperlink to your website, so we do not recommend that you constantly update this link. But if you’re blogging or taking action, add new links, so your audience can easily navigate to the content you are pointing to.
- Keep your hashtags. It is likely that you will use many identical hashtags for each image (in general, they can be up to 30) and instead of having to print many hashtags every time, print them once and save, for example, in the notes.
- Do not be afraid of Emoji. Instagram users enjoy it, so be prepared to fill your stories with color and emotions.
Well, maybe time to try?