STRATEGIC BUSINESS SESSION
- Marketing audit
- Development of marketing positioning and promotion concept
- Legal products development
- Marketing tools selection
- Consultancy support for marketing strategy implementation
MEDIA SUPPORT IN MASS MEDIA
- Generating requests in business and specialized media – monitoring of news topics, identifying legal aspects
- Processing media requests, communication with journalists and editors of print and electronic publications, news agencies and TV
- Coordinating placement of comments / expert opinions / analytical materials in business and specialized media
- Monitoring and press-clipping of media publications with the company specialists
INTERNATIONAL AND NATIONAL RATINGS
- Initial consultation on specifics and criteria of international and national ratings
- Analysis of client and project base
- Audit-based recommendations for each practice
- Marketing concept generation for information submission to rankings
- Completing the application form for submission to rankings
- Communication with researchers on behalf of the client
CLIENT LOYALTY PROGRAM
- Comprehensive audit
- Development of individual client loyalty program, including development of marketing “chips”, quality standards (from meeting the client in the office and communicating with the client within the company to legal service quality standards)
- Implementing client loyalty program within the company
- Further advisory support
EXPERT OPINION ON TOPICAL MARKETING ISSUES
- Brainstorming of marketing issues (studying foreign experience, generating ideas, creative thinking)
- Competitive analysis
- Market research
- Expert opinion and recommendations